Fluid Music Canada's Trusonic(R) Chosen to Provide Background Music and Messaging to Planet Fitness

    LA JOLLA, Calif., July 16 /CNW/ -- Fluid Music Canada's Trusonic, Inc.
(TSX: FMN) a leading provider of Internet-delivered music and messaging
services to the retail and hospitality sectors, today announced that Planet
Fitness, a leading health club chain, has chosen Trusonic to provide it with a
custom background music and messaging solution.

    Trusonic's music program for Planet Fitness incorporates both major label
and Trusonic artists, and will be used in all 264 of its corporate and
franchised locations throughout the United States.

    "Trusonic's value proposition, which combines the platform's central
control over messaging with the quality of the Trusonic artist library, is
highly compelling," said Steve Joanis for Planet Fitness.

    Lorne Abony, Chief Executive Officer of Fluid Music, said: "Trusonic is
excited to be partnering with Planet Fitness, a trailblazer in the health club
sector.  Once again, Trusonic's platform has been selected by a major,
national chain based on functionality, value, and depth of music programming
capability."

    About Trusonic

    As a leading provider of Internet-delivered business audio services,
Trusonic provides custom music and messaging to retail, hospitality and
general business environments in over 100 countries.  Many of the largest
chains and boutique brands in the world trust Trusonic to enhance their brand
image at their locations.  Trusonic has the largest library of Major Label and
Directly Licensed Artist music from which to create custom music programming
for its clients.  Trusonic has delivered and validated through reports the
delivery of over 1 billion in-store and on-hold messages across its audio
network.  Trusonic also provides complete audio system solutions, including
the Trusonic Media Player, through its national network of sales and service
locations. For more information visit: http://www.trusonic.com.

    About Planet Fitness

    The inspiration for Planet Fitness goes back to 1992, when our CEO,
Michael Grondahl, acquired a financially struggling gym in Dover, N.H., and
sharply reduced prices to try to compete against better-financed and
better-known brands. The impact was immediate. Membership sales took off, and
Michael's brother, Marc Grondahl, soon joined the business, followed by Chris
Rondeau in early 1993. Together, the three brought an entrepreneurial fervor
to their gym business. Analyzing their market position and their customer
base, they concluded that health clubs were putting considerable expense and
energy into group-exercise programming, childcare, and other services that the
majority of members didn't utilize. By eliminating those services and the
expense of running them, Michael, Marc, and Chris were able to charge
extremely low membership prices. For several years, they continued to refine
the Planet Fitness business model. By 2003, the company had opened five clubs
in New Hampshire and laid the groundwork for a full-fledged franchising
operation. Today, Planet Fitness has 264 clubs in 31 states, and no other
health club company even competes in the same niche or offers a comparable
value.

For further information: Steve Joanis of Planet Fitness,
+1-315-361-7471; or Lorne Abony of Fluid Music Canada, Inc., +1-310-665-9878;
or Mark Elfenbein of Trusonic, Inc., +1-858-362-2323 Web Site:
http://www.trusonic.com/