ALDA Pharmaceuticals Corp. named Official Supplier of hand sanitizer and disinfectant cleaning products for the 2010 Winter Games

    VANCOUVER, July 15 /CNW/ - ALDA Pharmaceuticals Corp. ("ALDA") is
partnering with the Vancouver Organizing Committee for the 2010 Olympic and
Paralympic Winter Games (VANOC) to keep venues healthy and sanitized as the
exclusive Official Supplier of hand sanitizer and disinfectant cleaning
products for the Games.
    The company, founded in 1996, publicly listed in 2003 and based in New
Westminster, British Columbia, develops, manufactures and markets a family of
proprietary infection control products based on its patented technology called
T(3)6(R). Under the agreement with VANOC, ALDA will make a financial
investment in the Games and provide antiseptic hand sanitizer and handwipes,
cleaning products and a hospital-grade spray disinfectant to the Organizing
Committee. The hand sanitizer and handwipes will be available at competition
and non-competition venues, including the Olympic/Paralympic Villages,
polyclinic centres and food preparation areas.
    In return, ALDA will have exclusive rights as an Official Supplier in the
Hand Sanitizer and Disinfectant Cleaning Products product category for the
2010 Winter Games and rights to associate with the Canadian Olympic Team
competing at the Vancouver 2010 Olympic Winter Games and the London 2012
Olympic Games.
    "Our company is excited to play a role in helping ensure the 2010 Winter
Games are among the healthiest ever held for athletes, spectators, volunteers
and workers," said Terrance G. Owen, president and CEO of ALDA Pharmaceuticals
Corp. "The Games are a perfect event to put our new consumer products, such as
our antiseptic hand sanitizer, literally in the hands of potentially tens of
thousands of people from around the world and help ensure the only things they
take away from the Games are fun and memorable experiences."
    "We're pleased to welcome this growing British Columbian company to the
Vancouver 2010 team," said John Furlong, VANOC Chief Executive Officer. "We
look forward to working with ALDA Pharmaceuticals and using their innovative
line of sanitizing products to help us deliver great Games when we welcome the
world in 2010."
    British Columbia Premier Gordon Campbell added, "Strong partnerships are
critical as we prepare to welcome the world in 2010. When thousands of
athletes, teams, journalists and visitors come here to experience our province
and the Vancouver 2010 Olympic and Paralympic Winter Games, this partnership
will help to ensure their health and safety."
    Compared to typical alcohol-based hand sanitizers, ALDA's antiseptic hand
sanitizer has two active ingredients that provide faster action against a
broader range of infectious organisms, including Norwalk-like viruses and that
offer a long-lasting residual effect.
    The company's hospital-grade disinfectant spray has been tested on more
than 25 clinically important bacteria, viruses and fungi, and is approved for
hospital use by Health Canada and the Canadian Food Inspection Agency (CFIA)
for restaurants and the food processing industry. The spray kills infectious
organisms such as polio, HIV and tuberculosis.
    "VANOC takes our responsibility to ensure the Games are a healthy and
safe place for all involved very seriously," said VANOC's chief medical
officer, Dr. Jack Taunton. "ALDA is a great partner for the Games - it has
undergone rigorous independent testing of its products and has been recognized
by both Health Canada and the CFIA."

    About ALDA Pharmaceuticals Corp.

    ALDA is focused on the development of infection-control therapeutics
derived from its patented T(3)6(R) technology. T(3)6(R) has been proven
effective against H1N1. The company trades on the TSX Venture Exchange under
the symbol, "APH", and is quoted on the OTCBB under the symbol, "APCSF."

    About VANOC

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic
Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.
    VANOC's marketing program is focused on securing mutually rewarding
partnerships with shared values to generate sufficient revenue to host
successful Winter Games in 2010 and to leave a financial legacy for sport.
VANOC's worldwide TOP Partners include Coca-Cola, Acer, Atos Origin, General
Electric, McDonald's, Omega, Panasonic, Samsung and Visa. VANOC's National
Partners are Bell Canada, Hudson's Bay Company, RBC Financial Group, General
Motors of Canada, Petro-Canada and RONA.
    VANOC's Official Supporters include Air Canada, BC Hydro, Bombardier, the
British Columbia Lottery Corporation, Canadian Pacific, Insurance Corporation
of British Columbia (ICBC), Jet Set Sports, Ricoh Canada, Royal Canadian Mint
and Teck Resources. VANOC's Official Suppliers are 3M, Acklands-Grainger,
Aggreko, ALDA Pharmaceuticals Corp., Aquilini Investment Group, Birks, Britco,
Canada Post, Canwest Publishing, COLD-FX, Deloitte, Dow Canada, EPCOR, Garrett
Metal Detectors, General Mills, Hain Celestial Canada, Haworth Canada, Karl's
Global Events Inc., Jackson Triggs, La Presse, Millennium Development Corp.,
Molson, Nortel, Offsetters, Port Metro Vancouver, Purolator Courier Ltd.,
Saputo, Sleep Country Canada, Sun Microsystems of Canada, The Globe and Mail,
Tickets.com, TransCanada, Vancouver Airport Authority, Weston Bakeries,
Workopolis and Wrigley Canada.

For further information: Media Contacts: Jason Macnaughton, VANOC
Communications, (604) 403-2734, jason_macnaughton@vancouver2010.com; Scott
Young, FreeForm Communications for ALDA, (604) 288-7222, syoung@freeform.com