Porsche Canada realigns 2009 Auto Show participation

    MISSISSAUGA, ON, Dec. 12 /CNW/ - Porsche Cars Canada said today that it
has made a business decision to apply its marketing resources in a targeted
fashion to interact more directly with its customer base. It is re-evaluating
its traditional presence in auto shows and, as part of this process, has said
it will not have a display at the Toronto auto show in 2009.
    "The Toronto auto show is the most important in Canada and we did not
take this decision lightly," said Jasmin Rawlinson, Porsche Canada's Director
of Marketing. "Still, as we seek to find better, more targeted ways to reach
out to our potential customer base - particularly in an economy as difficult
as the one we face today - we must look beyond traditional consumer auto
shows, even ones as prominent as Toronto."
    Rawlinson said that "Toronto is Porsche's largest market in Canada - and
the Toronto Autoshow is a world-class event. But to participate with a
Porsche-quality display would have required a major financial investment.
Trying to connect more directly with Canadian customers allows us to allocate
our limited marketing resources more effectively in a challenging economic
environment."

For further information: Laurance Yap, Manager, Public Relations, (905)
219-2195, laurance.yap@porsche.ca