• Toronto, Ontario
  • Food
  • Retail

Organization Profile

LCBO is an Ontario government enterprise and one of the world’s largest buyers and retailers of beverage alcohol. Through 635 retail stores, catalogues and special order services, it offers more than 20,000 products annually to consumers and licensed establishments.

In fiscal 2012-13, LCBO sales topped $4.89 billion and it delivered a $1.7 billion dividend to the Ontario government, not including taxes. This revenue helps pay for health care, education and other important services.

LCBO staff trained in responsible service also challenged 7.8 million people in 2012-13 who appeared underage or intoxicated and refused service to 322,000. Eighty-four per cent of refusals were for reasons of age. LCBO has also produced 13 ad campaigns to prevent drinking and driving.

In the interests of consumer protection, LCBO Quality Assurance conducts more than 500,000 tests annually on more than 23,000 different products. This testing helps ensure all products sold by the LCBO comply with the federal Food and Drugs Act and Consumer Packaging and Labelling Act and their related regulations as well as the LCBO’s high standards for quality and taste.

Since 1990, LCBO has won more than 200 awards in customer service, innovative retailing, social responsibility, staff training, store design, marketing and corporate communications. 

LCBO’s most recent large-scale customer satisfaction survey shows that 80 per cent of our customers rate their overall shopping experience as an eight or higher on a 10-point scale.

For more information, visit and or follow us @LCBONEWS. 

Contact Information

Heather MacGregor
Media Relations Coordinator
Tel: Office: 416 864-6772
Tel: Cell: 416 587-3729

Genevieve Tomney
Senior Communications Consultant
Tel: Office: 416-864-6875
Tel: Cell: 647-339-5428