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Communication Products and Services - Public Relations, Public Affairs and Marketing
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 News Release Distribution
MediaVantage News Monitoring
Photo and Image Distribution and Archiving
Webcasting, Teleconferencing and Transcription
Broadcast Production and Distribution Services
Translation
Web Sites
Media Sources
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News Release Distribution
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Wire Distribution Networks
CNW Group is the country's leader in the delivery of time-critical
news and information on behalf of thousands of Canadian and
international organizations. Our networks are the single most powerful
tool to help grab the attention of editors, reporters, the financial
community and consumers.
The key to a successful communications program is the effective delivery
and awareness of your message. CNW Group provides access to local, regional,
national and international distribution networks that reach virtually
every segment of the media and financial community.
CNW Group will consult with you to determine the most appropriate distribution network. A detailed point-by-point listing of our networks can be made available upon request. CNW Group can also offer comprehensive US and Global distribution through its affiliation with PR Newswire. PR Newswire operates the largest global distribution network, reaching the media, financial community and consumers on a global level.
Value-Added Services
All of the following additional services are provided by CNW Group on a complementary basis in conjunction with news release distribution using any of our wire networks at the national, regional or local level:
- NewsMonitor - CNW Group tracks Dow Jones for stories based on CNW Group-transmitted releases. Copies of Dow Jones pickup from a release are sent to clients within minutes.
- Daybook - An online calendar of upcoming daily events sent
every morning and evening for use by assignment editors and public
relations practitioners. Upcoming events appearing in a CNW Group-transmitted
release are automatically included in the Daybook.
- Daily Summaries - Three times a day, CNW Group transmits a headline
summary of all news releases to keep the media and financial community
up to date on what's been transmitted during the course of each day.
- Databases - all news releases transmitted by CNW Group are permanently
stored in the world's leading electronic databases at no additional
charge.
- Posting to the CNW Group's Web site - all news releases
transmitted by CNW Group are automatically posted to CNW Group's Web site, where
they are maintained for 24 months in a searchable database. CNW Group's Web
site has been cited as one of the most accessed Web sites by Canadian
journalists. These findings are based on a Benchmark Porter Novelli
Survey conducted in 2001.
- Portfolio E-mail - CNW Group client news releases will be sent
automatically by e-mail to individuals who register to receive news from
selected companies. The service is included as part of the distribution
and there is no charge to individuals registering for the service. CNW Group
clients receive quarterly statistics reporting on their company's number
of portfolio e-mail subscribers, key demographics of this subscriber
base and comparative statistics. Currently, there are more than 80,000
individuals subscribing to CNW Group's portfolio e-mail service.
Value-Added Services - US Distribution
All of the following additional services are provided by CNW Group on a complementary basis in conjunction with news release distribution using any of our US wire networks:
- Web Sites, Databases & Online Services - Releases are posted to the Internet community at no additional charge with any US wire network.
- PRN for Journalists - A journalist-only Web site providing real-time access to news releases, photos, advisories, daily events calendars, beat pages and multi-media information. More that 60,000 registered journalists worldwide subscribe to this Web site. News releases transmitted over any US wire network are automatically posted to PRN for Journalists.
- Free Trade Publications - Reach trade publications covering your industry sector with any US wire network.
- ReleaseWatch - Within an hour following distribution, a complementary feedback report is delivered via e-mail, tracking any coverage of your news release on a select group of Web sites.
For more information on distribution, contact a CNW Group Account Executive or e-mail: products@newswire.ca.
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Fax and E-mail Distribution
CNW Group's dedicated fax and e-mail systems enable quick and efficient
delivery of information to a customized list of contacts. CNW Group's flexible
systems can help deliver messages in a variety of formats designed to
maximize the impact and effectiveness of a communications program.
Transmission reports following distribution provide immediate confirmation of
delivery and feedback.
- Broadcast Fax - dedicated fax distribution system capable of
transmitting 15,000 pages per hour to customized client lists
- Broadcast E-mail - cost-effective electronic delivery of text and html
files simultaneously to customized client lists
For more details, please contact a CNW Group Account Executive or e-mail
products@newswire.ca.
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Press Gallery, House and Senate Distribution
CNW can help clients deliver important messages directly
into the hands of Federal and Provincial MPs and MPPs across Canada. CNW Group
can extend that reach further by delivering hard copies of your news
into the heart of Parliament Hill, the Parliamentary Press Gallery and
onto the desks of media covering the Hill. If it's important to get to
government and public affairs media, CNW Group can guarantee that
delivery.
For more information contact a CNW Group Account Executive or e-mail:
products@newswire.ca.
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Interactive News Releases
CNW Group's interactive services are innovative tools that build visibility
for an organization's Web site. Build Web traffic, media inquiries and
increase exposure by adding a logo, active Web site links and e-mail
links to a news release posted on the CNW Group Web site. Active links from
news releases allow instant access to relevant Web sites making information more readily available.
For more details please contact a CNW Group Account Executive or e-mail products@newswire.ca
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Photo and Image Distribution and Archiving
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Real-Time Distribution
Reach key photo editors and journalists and add impact to your news with photo distribution.
Transmit a photo on its own or in conjunction with your CNW Group-issued news release. Your photo is distributed across the CNW Photo Network and posted to the CNW Photo Archive along with a related news release or on its own. This ensures your photos are delivered electronically, directly to the desktops of photo editors.
Photos are archived on the CNW Photo Archive Web site for 24 months.
Distribution to the US or worldwide is also available.
For more details, please contact a CNW Group Account Executive or e-mail photodesk@newswire.ca.
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Photo Archive
Give photo editors and journalists fast access to your organization’s photos and images by posting them in our searchable CNW Photo Archive. You can archive any number of photos for up to two years, including those transmitted across the CNW Photo Network or posted with your news releases.
For more details, please contact a CNW Group Account Executive or e-mail photodesk@newswire.ca
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Webcasting, Teleconferencing and Transcription
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Audio and Video Webcasting
Webcasting makes it possible for audiences around the world to
participate in your corporate communications program. CNW Group's
webcasting services are used for a range of events from quarterly
conference calls to product launches to senior members of a organization
addressing their employees. Webcasting ensures your message is
delivered quickly and efficiently while providing convenient access
anytime.
CNW Group provides a range of standard and fully customizable webcast
packages. View our webcast products section to learn more. All
CNW Group-produced webcasts are supported by these free audience-building
announcements and alerts:
- Distribution of a news release announcing your upcoming event
- Posting to our Media Daybook
- Listing in CNW Group's weekly ad in The Globe and Mail, Report on
Business
- Linking to CNW Group's Web Event Calendar
- Distribution to your Portfolio e-mail subscriber list
- Mention of your upcoming event and the webcast during our daily
radio show, Canada's Business Report
To learn more about our webcasting services please complete this online form, contact your CNW Group Account Executive or e-mail webcast@newswire.ca.
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Teleconferencing and Video Conferencing
CNW Group offers a full suite of services for audio, video and
Web-based conferencing. These services allow you to conduct efficient
and cost-effective meetings by linking multiple participants in
geographically dispersed locations at any time. Offered in combination
with webcasting, or on its own, CNW Group's conference call services provide
public companies with the tools needed to communicate their
time-sensitive information quickly and effectively to participants
worldwide with a single connection.
CNW can arrange for all elements of a basic teleconference, which
includes providing dial in access numbers to the client directly or
having a live operator call each participant. Additionally, CNW Group offers
various teleconferencing tools enhancing communications for attendees
prior to, and during the meeting. Services include:
- Action Q & A - real-time answers to questions
- Communication line - maintains up to the minute status reports
- Action Replay / Audio on Demand - broadcasting of the original
teleconference 24/7 over a toll-free telephone line
- RSVP Service - detailed attendee lists and activity reports
- Action Voting - immediate polling responses from participants
- Recording - audiotape or CD ROM versions of the teleconference
CNW Group can help coordinate your real-time,
simultaneous Video Conference as well by linking multiple participants
in geographically dispersed locations within Canada or around the world.
CNW Group will help coordinate the entire production, including booking a
room, providing the necessary equipment and completing the bridge
between locations.
For more information on CNW Group's Teleconferencing or Video Conferencing
services please contact your CNW Group Account Executive or e-mail webcast@newswire.ca for more information.
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Transcription
CNW Group offers a comprehensive range of prompt, high quality and cost-effective turnkey transcription services for any business event.
CNW Group also provides English and French transcripts of news conferences, Queen's Park Cabinet meetings or caucus media scrums.
If you would like additional information or would like to use CNW Group’s Teleconferencing services please contact your Account Executive or webcast@newswire.ca.
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Broadcast Production and Distribution Services
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Audio
CNW Group’s Multi-Media division offers a variety of audio tools.
An Audio Clips Package or an Audio News Release provides radio stations with the background information and sound bites they need to prepare a story for their newscast. CNW Group’s Multi-Media division is fully equipped to handle production, notification and satellite distribution. The audio content is made available via satellite to radio stations across Canada - or North America. Audio clips are a cost-effective tool to deliver time-sensitive information directly to radio newsrooms.
Public Service Announcements (PSAs) are a specialty for CNW Group. PSAs provide non-profit organizations with a proven tool to reach a mass radio audience in Canada. CNW Group is fully equipped to handle script consultation, production, editing, voice-overs and distribution. PSAs are distributed online directly to traffic departments to facilitate insertion into the on-air rotation. CNW Group provides a measurement tool on the success of each PSA.
CNW Group also provides guaranteed placement on radio. In an effort to support an organization’s communications objectives, CNW Group will produce a 30 second feature that airs in 12 major markets in Canada providing more than six million impressions. CNW Group is fully equipped to handle scripting, production, and placement of these features. Options are available in English and French and on a regional basis.
For further details contact CNW Group’s Multi-Media department or e-mail broadcast@newswire.ca.
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Video
CNW Group’s Multi-Media division produces video content that provides newsworthy, credible footage to meet the needs of an organization’s communications program. CNW Group can create high-quality videos for presentations, annual general meetings, product launches, internal training, or any other event requiring visuals. All content can be repurposed for use on cross-platforms monitor, large screen, television, and on the Net.
Other video services include the production of broadcast quality editorial footage. Applications include a B-Roll, a package of visuals and interviews for use by television stations as part of their newscast or The Canada File, a one-minute editorial feature produced by CNW Group that guarantees airing on prime-time news. CNW Group provides content consultation, production, notification, pitching, distribution and tracking for various video products.
For further details or a quote for video production, contact CNW Group’s Multi-Media department or e-mail broadcast@newswire.ca.
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Satellite Distribution
Transmit video and audio material via satellite to any destination in Canada, US or around the world. This distribution method ensures all newsrooms receive audio and video material directly into their editorial system. Satellite distribution is the preferred delivery method for broadcast outlets and ensures all stations receive the feed at the same time. Wire and pitch calls are used for notifying the media of the importance of the satellite feed.
CNW Group’s Multi-Media division can arrange for feeds from any major news event to be transmitted to television or radio stations on any continent. Using satellite and ground crews, CNW Group will seamlessly make the signal available to a targeted audience. All feeds include notification to the media.
When a crisis strikes or a major announcement is afoot, CNW Group can facilitate a satellite media tour to reach target radio or television stations. A satellite media tour can be conducted in studio or in a remote location via a satellite truck. No matter when or where, CNW Group can coordinate the production to help you reach the right audience at the right time.
For details, contact CNW Group's Multi-Media department or e-mail broadcast@newswire.ca.
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Electronic Tracking of Media Pick-up
CNW Group’s Multi-Media division offers clients electronic tracking of television news coverage in the Canadian market as a value-add to many of our video production services. Electronic tracking is an effective feedback mechanism for our clients to gauge the strength of their message by media pick-up. Prior to satellite distribution, CNW Group encodes the video footage in order to detect when and where it is broadcast either in Canada or throughout the US. Clients receive a complete tracking report identifying the number of detections, the stations that aired the transmission and the exact clip that was used within the newscast.
The technology enables CNW Group to provide our clients with an important communication tool in order to measure the overall success of their message.
For further details, contact CNW Group’s Multi-Media department or e-mail broadcast@newswire.ca.
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News Conference Monitoring Services
CNW Group provides monitoring, recording and transcription services for Parliamentary news conferences, presentations and speeches.
For further details, contact CNW Group’s Multi-Media department or e-mail broadcast@newswire.ca.
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Event Staging
CNW Group's Multi-Media division can coordinate all aspects of an event from an annual general meeting to a product launch. CNW Group’s experienced team will ensure that all technical requirements, cameras, A/V requirements and signage are incorporated into an event. CNW Group has produced events for clients in the government, private sector, public, retail and not-for-profit.
For further details, contact CNW Group’s Multi-Media department or e-mail broadcast@newswire.ca.
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In-house translation teams at our Toronto and Montreal locations ensure same-day English and French translation of your news releases.
Our translation staff can also prepare and translate your annual reports, product brochures, government documents, confidential correspondence and other materials.
Translation to any language can be arranged upon request.
For translation services, contact your CNW Group Account Executive or e-mail cnw@newswire.ca.
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Microsite
The Microsite service saves time and resources by having all CNW Group-issued news releases for an organization automatically posted in real time to a page hosted by CNW Group, but fully branded with an organization’s look and feel. This is an efficient and cost-effective means of maintaining an up-to-date news release section of a corporate Web site.
For more details on the Microsite service please contact a CNW Group Account Executive or e-mail cnw@newswire.ca..
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MediaVantage News Monitoring
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About MediaVantage
Media Monitoring
Clip Book
Communications Management
Directories
About MediaVantage
MediaVantage is a revolutionary suite of communication management and online
TV, print and Internet monitoring tools that operate in near real-time, right
from your desktop. This is the first service of its kind in Canada, brought
to you by CNW Group, Canada's leading supplier of time-critical news and
information to the media and investment communities.
MediaVantage is divided into four modules that can be combined to suit your
individual and organization needs. These modules include Media Monitoring, Clip
Book, Communications Management and Directories.
For more information on MediaVantage or for a demo please contact a CNW Group
Account Executive at 1-866-805-9530 or email mediavantage@newswire.ca
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Media Monitoring module
MediaVantage Media Monitoring automatically and continuously scans thousands
of news sources, performs media-wide keyword searches and delivers concise,
relevant results to a single interface in a uniform format. The information
is easily integrated and is easy to organize.
The media monitoring functions work automatically in the background, scouring
thousands of news sources for key word mentions, using unlimited search terms,
which can be modified easily and quickly as you work. Spontaneous searches can
be performed as events and interests arise.
You will have access to the full text of print articles as they hit the newsstands;
TV close captioned text; video on demand minutes after broadcast; and links
to relevant articles on the web. You can subscribe to all media or individually
to TV, Internet or print.
For more information on Media Monitoring or for a demo please contact a CNW
Group Account Executive at 1-866-805-9530 or email mediavantage@newswire.ca
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Clip Book
Available as an add-on to the Media Monitoring module, Clip Book gives you
the ability to save, sort and share media clips with authorized users within
your organization. Instantaneously, from your PC or laptop.
With the Clip Book you can provide your management team and key stakeholders
with:
- A summary of content organized by importance of projects or issues.
- Broadcast content with associated program information, broadcast notes,
close captioned text and associated video.
- Internet coverage with source and date, summary information, user notes
and links to the full story.
- Print coverage with print source, date and bylines, lead in summary information,
notes and access to the full article.
Create a desktop archive of saved print articles. Save closed captioned text
and video clips for 30 days. You can add it to your permanent archive by ordering
a clip on dvd.
For more information on Clip Book please contact a CNW Group Account Executive
at 1-866-805-9530 or email mediavantage@newswire.ca
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Communications Management module
CNW's MediaVantage is the first in Canada to give you the ability to
manage your communications efforts with unparalleled ease, efficiency and convenience.
The Communications Management module works in tandem with the Media Monitoring
module, acting as a central repository for all corporate communications information.
It enables your communications team, whether centrally located or geographically
dispersed, to work and collaborate more effectively at every stage of the communications
cycle:
- Manage and share all materials and information relevant to projects or issues.
- Plan and schedule all campaigns, media contacts, interviews and events
in relation to a project.
- Track all media calls related to an issue to prepare your project team
for media contact and ensure consistency in your message by issue, by reporter
and by employee.
- Search media directories and editorial calendars to build and share lists
and identify editorial opportunities.
- Add the monitoring module to monitor coverage surrounding specific issues
and manage, organize and share issues related media coverage.
- Measure your volume of coverage by issue and by search term over time.
View weekly, monthly and quarterly charts of summary results by issue or project
to gauge media interest.
The Communications Management module is available in two versions. The professional
version is designed for workgroups of up to 15 users. The enterprise version
meets the needs of a larger communications department. The enterprise version
can be customized to provide unique features and functions as required by your
work group.
For more information about Communications Management or for a demo please contact
a CNW Group Account Executive at 1-866-805-9530 or email mediavantage@newswire.ca
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Directories
Add a comprehensive media directory of Canadian or International journalists
to your communications management module. With data from MediaNetCentral and
MEDIAtlas, our Directories provide the most robust listing of Canadian, US and
International journalists.
Our directories allow you to identify and target media contacts and their preferences,
and retrieve valuable information about individual media points including circulation,
news focus and editorial calendars. Editorial calendars can be searched from
Canada and around the world to determine opportunities for coverage.
For more information about our Directories please contact a CNW Group Account
Executive at 1-866-805-9530 or email mediavantage@newswire.ca
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MediaNetCentral - Canada’s online media directory
Reach the right people when it counts. MediaNetCentral (MNC) is an online resource providing the most current and accurate contact information on tens of thousands of media professionals from print, broadcast and internet outlets across Canada.
MNC is a 24/7 service that features automatic content updates, highly efficient search capabilities, and the ability to track and take advantage of editorial opportunities.
View a demonstration of MediaNetCentral
Public and media relations professionals can choose from two levels of service:
- Reference Service
Keep media contacts current and replace printed media directories with a convenient, searchable online resource that is always up-to-date.
- Knowledge Management Service
Manage and share media information. This enhanced service allows users to build, edit and store online, unlimited customized lists of media contacts, media outlets and editorial opportunities. Multiple users within an organization can also collaborate on media list content and share knowledge throughout the company.
To learn more about MediaNetCentral, please contact a CNW Account Executive or e-mail info@medianetcentral.ca.
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Online MEDIAtlas - Global Online Media Directory
Connect with international media professionals with Online MEDIAtlas (OMA). This web-based global media database is updated daily and contains fully searchable contact details for hundreds of thousands of journalists and media outlets around the world. OMA lets users build and store customized media lists, using a searching tool to help target only the journalists most likely to be interested in their news.
To learn more about Online MEDIAtlas, please contact a CNW Group Account Executive or e-mail products@newswire.ca.
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Custom List Creation Service
Let us do the research for you. CNW Group’s Custom List Creation Service allows clients to build a single targeted media list based on their specifications. Build a Canadian-only, North American or Global custom list and CNW Group can issue a news release by e-mail or fax across the list as a supplement to wire distribution.
To learn more about the Custom List Creation Service, please contact a CNW Group Account Executive or e-mail products@newswire.ca.
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ProfNet - Connecting Journalists with Expert Sources
ProfNet is an online interactive tool that helps connect experts with journalists in Canada and around the world. ProfNet provides three ways for PR professionals to increase their chances of receiving editorial coverage.
- ProfNet Database
Post an expert profile on the ProfNet Database, which is searched by thousands of registered journalists worldwide looking for sources to quote in their working stories.
- ProfNet Search
Respond directly to queries from journalists seeking expert sources and contacts to interview for their stories and features.
- ProfNet Wire
Alert the media to experts who can comment on timely and newsworthy subjects by issuing a lead or story idea to ProfNet. Leads are compiled and distributed over the ProfNet wire, which is subscribed to by thousands of journalists worldwide.
To learn more about ProfNet, please contact a CNW Group Account Executive or e-mail products@newswire.ca.
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