SEO for content is all about discovery. It’s no longer about competing in just your industry or niche. You have to find a way to stand out in a marketplace overflowing with news.


How can your company make waves in an overcrowded industry? In her work, Strong Marketing's Lisa Strong follows these five tips to ensure client success.


We are excited to announce the latest Cision® Communications Cloud® product release. This enhancement helps current and future customers manage their earned media programs with more control, flexibility and speed.


We’ve just cut the ribbon at Cision City, an online customer community designed for you. There, you can learn from other Cision customers and our in-house product experts, take part in fun activities and get rewarded for everything you do.


More people than you might realize can leverage a keyword library — even beyond your marketing team. Your paid, earned and owned strategies can better complement one another by researching and agreeing upon one common vocabulary.


Cision's James Rubec had the great opportunity to moderate a panel at Rangle.io’s Innovation Stream at Elevate Toronto, a technology festival. The panel featured Grant Monreau, CEO, Flashstock and Scott Afleck, director of product, Ratehub, to talk about how product positioning sets their companies apart and helps them disrupt their markets.


According to the recent Cision 2017 Canadian Social Journalism Study, among journalists, there are five distinct types of social media users. These personas impact the way journalists view social media as a tool of their trade.


We just finished celebrating our 150th anniversary (and brand launch, and IPO!) and now we're strapping our party hats back on to celebrate a decade of CODiE Award wins for Cision.