I had the great opportunity to moderate a recent panel at the TSX Ignite event in Vancouver. Alongside Eric Bukovinsky, principal at Yaletown Venture Partners, Michael Goehring, vice president at NATIONAL Public Relations, and Michael Gokturk, founder and CEO of Payfirma, we focused on the best ways to pitch your story or business to investors in hopes of gaining access to their capital.


When it’s time to round up those earned media mentions to measure campaign success, tell me, does every outlet actually matter? The answer will vary, depending on whether you’re a marketer or PR professional.


There are several reasons why connecting your traditional PR with social media in a consistent measurement format has not been adequately completed. It can be done, but is it done efficiently? Here are three reasons why measuring traditional and social content is currently undesirable.

Breaking Down PR Analytics EN

I often have the opportunity to learn from PR people about the metrics they employ to measure their success. These range from basic quantitative-qualitative to unique impact scores/metrics developed in an effort to create a new “measurement standard” for the industry. As a PR practitioner, you have a lot of options to think about and consider.


Today’s PR team is more embroiled with numerical data than ever before. Clicks, traditional impressions, social impressions, traffic and subjective data measurement are some of the metrics we’re following on a daily basis. And even though we’re not (by and large) data scientists, we still need to be able to tell the stories behind the numbers. Luckily for PR professionals, critical...


In my experience, there are a few common barriers when it comes to adopting new platforms. Here’s what to watch out for.


Communications platforms for media monitoring and workflow management are continuously evolving and modernizing to keep up with PR professionals. In today’s marketplace, there are numerous providers offering new and unique solutions to better support the communication lifecycle. That said, researching these types of tools have become a daunting task, especially if you are spending large sums...


Let’s face it – at some point in all of our careers we’ve had to rely on a ‘good enough’ solution to get a job done. It may not be perfect, but it’s done and time to move on to the next task. There are times when this works, and others when it doesn’t – namely when it comes to staying abreast of breaking news stories relevant to your business and keeping...


When the time comes to set your goals and organize them by priority, it’s also a good idea to think about how you and your organization measure success. There is no one-size fits all solution for measurement and analytics, particularly when it comes to media mentions and pick-up. Here are four things to consider when setting up your measurement program to make sure your analytics work for you.